Image is everything for brands in every industry. As a renewable energy company, it’s important to showcase strong visuals on your website and social media accounts. However, championing renewable energy can create creative challenges. Not sure what type of imagery to use to promote your company? Try the following ideas:
1. Your Branded Images of Eco-Friendliness
The brand-related images you share online can either make or break audience perception. As renewable energy is an eco-friendly alternative to other more damaging types of energy, the public tends to hold these types of companies to a higher standard when it comes to eco-friendliness. Douglas Healy recommends using your imagery to share your green identity with your followers. Sharing photos of your organization following eco-friendly lifestyles and sustainable practices will paint your company as a brand that practices what they preach.
2. Showcase Community Support Activities
In addition to living a sustainable lifestyle, brands that are in the business of renewable energy should be committed to their communities as well. Investing in community support will help build goodwill with your target audience as will sharing pictures of these experiences. Make time to get involved in your community with eco-friendly programs and community activities.
As you reach out to the community with everything from monetary donations to free demonstrations of how renewable energy works, be sure to document these initiatives. Share these photos of your brand at work in the community to garner more support and show your commitment to the environment and to them.
3. Use Infographics to Explain Complex Concepts
In addition to sharing photographs, experts like Douglas Healy recommend using infographics to explain the various renewable energy options available to customers. Infographics have the potential to go viral and are a visually stimulating way to break down topics that may otherwise be boring or too complex. While many people have an interest in renewable energy, the concept itself can be a bit overwhelming. With a well-designed infographic, you’ll be able to explain the process of using renewable energy to the average person.
4. Show Photos From Happy Customers
In addition to photographing your eco-friendly business practices, community involvement, and illustrating the process of renewable energy, it’s also important for renewable energy brands to share photos of their happy customers. Whether you sell solar panels or you are a solar water heater supplier, consumers want to see the visual proof that these alternative energy sources work. Photos of happy customers using renewable energy serve will motivate others to hop on board with using renewable energy.
5. Share Images of the Effects of Traditional Energy
One of the best ways to drive your point home with your audience is to show the real-life impact of using sustainable energy sources. Brands can do this by sharing negative images that show the environmental effects of using traditional energy sources. Oftentimes, consumers need to see how much damage is caused by conventional practices before they make the decision to commit to renewable energy.
Share images that show the pollutive dangers of extracting gas, oil, and coal. Photos showing polluted cities, sick animals, and dying plants can be very impactful. Similarly, sharing images depicting the problem of depleting fossil fuels will show consumers how important it is to make the shift to renewable energy sources.
6. Post Behind-the-Scenes Videos and Photos
In addition to giving your audience imagery that will encourage them to take action, it’s a good idea to share what goes on in the day-to-day of the company. As the general public knows very little about sustainable energy, they likely will be curious as to what a renewable energy company does on a daily basis. Give the public what they want by offering a behind-the-scenes look into the company.
Showing what happens every day at work will help you appear more transparent to your followers and customers. Sharing regular photos and videos on social media and your website is also an effective way to connect with your customers and attract new buyers.
Give your followers and visitors to your website a clear picture of what to expect from your company and what they can do to support the environment. Try these strategies to make your brand more visually appealing to your customers and Internet audience